Lawn care services add value to a home and help it stand out from the competition. A beautiful lawn also increases curb appeal, which is important to potential buyers. However, many lawn care business owners struggle to find the right balance between providing premium service and maintaining a profitable price point. The right lawn care pricing strategy will keep your best clients without scaring away others.
You can use one of three main methods to calculate your lawn Premium lawn care services for Atlanta homes maintenance prices: by the hour, by square footage or by flat rates. Each of these methods has its advantages and disadvantages. For example, charging by the hour ensures that you are compensated for any unforeseen circumstances such as difficult terrain. But it can also result in high labor costs if you don’t have the right equipment to get the job done quickly and efficiently.
A square footage-based lawn maintenance pricing method is good for lawns that are easy to maintain and doesn’t have any unforeseen challenges. But it can be hard to estimate the time it will take you to complete a job when working with complex properties, such as those with trees or bushes. It’s also important to factor in your overhead and operational costs when creating an estimate for a lawn that will require more than basic maintenance.
Flat rates are a great way to give your clients peace of mind about their bills. They are simple to understand and are more consistent than a variable hourly rate. But they can be expensive when dealing with complex property types or large yards that take more than just mowing. For this reason, flat rates are better suited for smaller properties and simpler landscapes.
Another option is to offer a variety of package lawn care services for different yard sizes and needs. This helps to eliminate the guesswork about your lawn maintenance prices and provides a more predictable revenue stream for you and your clients.
When creating packages, it’s also a good idea to include extra value-added services. For example, offering a free weed treatment as part of your mowing package can encourage repeat customers and upsell your services. Additionally, it’s important to be aware of your competitors and what they are offering in your area to keep your lawn care prices competitive.
Once you’ve determined your lawn maintenance prices, it’s important to communicate them to your clients. Raise your lawn care prices slowly and carefully to prevent scaring away your most loyal customers. Start with a small group of clients and listen to their objections. Then, once you feel comfortable with your new lawn maintenance prices, increase them for the rest of your client base.
Having the right lawn care pricing is crucial to growing your lawn service company. Sign up for Angi Ads today to get leads actively looking for your services and improve your profitability. We provide you with the tools you need to manage your leads, accept payments and stay on top of your lawn maintenance game.